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  • The Real Star Here Is The Beer!

    The Nottingham branch of CAMRA (The Campaign for Real Ale) meets on the last Thursday of every month and I frequently attend as a proud supporter and member of CAMRA, as well as having a view on the world of beer through the eyes of a brewer and publican.

    If one were to offer an example of an actively supported branch, then Nottingham would be it. The meetings are a lively affair, supported by a diverse group of members; Young as well as old, male and female, often numbering sixty or more.

    It’s become a running joke at these meetings that the section of the agenda ‘Pub and Brewery News’ has a short segment now known as the Lincoln Green advert’ where I share any news updates from the brewery and our pubs. I try to keep it light and entertaining and while I’m clearly promoting our business I sincerely hope I’m never over selling it but rather letting my fellow members know about some of the interesting thigs that we do – because I really do think the Lincoln Green team come up with some great ideas.

    And there’s the thing. It’s a team of people I’m representing at the meetings. The spokesperson for the business I may be, but I’m talking about the ideas our team have come up with and happily implement both at the brewery and in our pubs.

    I’m passionate about beer and in particular, cask ale. Yes, that’s right cask ale. I enjoy a pint of ‘craft/ keg/ draught’ (choose your preferred controversial word) at times when it’s an appropriate method of dispense. It’s fair to say that a 7.5% Belgian Trippel would be a difficult beer to sell within an appropriate timescale from a cask – and I’m not convinced cellar temperature would suit it either. So for a specialist strong ale, keg/ key-keg/ dolium’s work well. But give me a beer with broad appeal within a widely accepted range of alcoholic strength and I’ll choose a well-kept cask every time.

    That’s as far as I’ll go in the ‘craft/cask/keg’ debate. In this wonderful world of beer each method of dispense has a part to play in providing choice for our customers. But in a world of choice, something always has to stand out. We have to provide an experience and we have to put on a show.

    Every Oscar winning actor has a cast, film crew and director behind them. At Lincoln Green, we’re the supporting cast and we’re helping our beer to be the starring role.

    At the January CAMRA branch meeting I was surprised and honoured to receive an Award of Excellence in recognition of the events we’ve created and charities we’ve supported since our birth in 2012. I sincerely appreciate the kind words that people have said about the things we’ve done over the last few years and would say that we do it because it’s fun and we want everyone else to enjoy it as much as we do.

    In what I suppose is my acceptance speech, I’d like to thank the cast and crew of Lincoln Green Brewery, The Robin Hood (AND) Little John and The Sir John Borlase Warren. But what I’d really like to say is that the real star of the show here is the beer.

    Anthony Hughes

    February 2017

    Hucknall Dispatch article about the award can be viewed here.


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